#ExtremeClimateChange #ECC

~Climate Change is here*. The science for that is – for those who really think 'scientifically' – incontrovertible. But since that concept is fairly terrifying on several levels, there is a lot of Denial.

Now, the principal way in which Climate Change Deniers undercut the work to deal with the thing is to point out – quite accurately – that 'climate has always changed'. The whole idea of Nature being “Balanced” is a human conceit. Nature is in fact a very dynamic and fluid system and we need to readjust our entire perception of it.

Here in our Modern Corporate Marketing Culture, that means “Rebranding”. So let us start calling the thing what it really IS: Extreme Climate Change**, because the climate is being changed in extreme – and unnatural – ways.

So I'm pushing the hashtags #ExtremeClimateChange and #ECC to get the ball rolling. Please Reblog and RT this.


*And we can no longer stop it, but we can ameliorate its effects and prepare ourselves to ride it out. Like they say, 'climate has always changed' and this too shall pass.

**I have been saying “Catastrophic”, which is really more accurate than “Extreme”, but, frankly, that's too hard for most people to spell.