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In Hoc Signo Vinces*
Aug. 16th, 2011 05:27 am
~Today is the middle day of the forty second anniversary of the Woodstock Music and Art Festival, August 15th through 17th, 1969. This marks the moment when the true and complete version of Modern Corporate Marketing Culture was truly born. Before Woodstock, there were still some socio-cultural restraints, basically of the Rock and Roll Is The Devil's Music variety. But after Woodstock, after hemming and hawing for two decades, Corporate America finally and fully realized the vast sums of money to be made from the so-called Youth Culture.
The other element was the advance of Mass Communications Technology. This had be underway for a while, vis radio, movies and television. But by the late 60's the level of development was accelerating exponentially. All that was needed was a marriage of the two to truly begin the construction of what has become The Hologram, the seamless 24/7/365 Media Juggernaut that now consumes all our waking hours.
I'm old enough to remember when television stations actually signed off around one or two in the morning and didn't come back on until six or seven. Such a thing is almost unthinkable at this point. And if you're reading this, there is no need to expound upon the ubiquity of The Internet.
The Hologram was born in the sea of mud around Max Yasgur's farm and it has now grown to engulf us all, hence the image above, which yields the title of this post: *"in this sign you will conquer"
And no, I didn't got to Woodstock. I knew it would be full of Hippies and I fucking hated Hippies. I thought they were full of shit. I was right, too. Most of them became Yuppies and Yuppies are fucking evil. They made Consumerist Consumption 'hip'. And now The Corporate State is fucking them in the ass.
